How Can Lead Generation Services Help Your Company Scale?
Paul O'Brien
July 20th, 2021
One of the main goals of every business is to increase their customer base. It is one of the determining factors of a company’s success. Without a client base, your company is most likely to fail.
To succeed, you have to grow your user base. And, in order to increase the number of customers, you must pay attention to getting quality leads who have the potential to turn into paying customers. This is where the importance of lead generation services comes in.
Lead generation is the one of the earliest steps in any sales and/or marketing strategy. It is the process of identifying the right target market and scraping market information to proceed to the next step of the strategy - cold calling, email marketing, target advertising, and more.
What are the most common lead generation services out there?
There are different strategies to generate leads. And each technique is useful in its own way - depending on your business goals . Below are the most common lead generation services requested by most companies to attract leads.
- Facebook Marketing
Facebookiswhere many entrepreneurs choose to grow their posts organically and run paid campaigns because of its extensive reach. It is the platform that has the highest number of active users.
Aside from having an exponential user base, it also shows a huge potential of pulling in the right audience because of its powerful targeting features. It allows you to target a set of audience based on their age, hometown, demographics, gender, interests, profession, school, and even activities.
This will benefit your business since layering your criteria will filter the people who might be interested in purchasing your product.Showing your ads to people who have real interest in your product will boost your conversion rate and lower your advertising cost.
A virtual assistant specializing in Facebook Ads will be your best partner in leveraging your Facebook marketing opportunities. They can help you with your initial campaign and with the assessment of the campaign’s effectiveness.
- LinkedIn Lead Generation
If you are creating B2B connections, LinkedIn lead generation allows you to find leads according to professional demographic data to target the right people through their job title, company, industry, position, schools, and a whole lot more.
If you are not yet sure how you can maximize the capability of this platform to bring you quality leads, consider hiring a specialist who is well-versed with LinkedIn B2B lead generation tools. They can get the job done with great efficiency and quality.
- Search Engine Optimization
Another highly-effective lead generation strategy being offered by digital marketing specialists today is search engine optimization (SEO). It is the strategy of optimizing keywords, creating quality content, improving your website, and growing backlinks. SEO’s main purpose is to get your website appear on the first page of search engines, especially Google.
Make sure you have articles optimized for search engines so they appear right on the first page of every search by your target audience. This will benefit your company well since organic searches drive quality traffic to your site. And if you create content valuable enough for your target leads, chances are they will land right into your sales funnel.
- Pay-per-click advertising
Pay-per-click, better known as PPC, is an internet marketing technique where advertisers pay whenever one of their ads is clicked. It is the process of creating relevant, clickable campaigns so your website can gain a good amount of traffic.
Unlike SEO that boosts the number of its visitors in an organic way, PPC is like buying the visits you get for your site. What makes SEO and PPC alike is the fact that both provide superb results when executed properly.
- Content Marketing
Content marketing includes previously mentioned lead generation services. It optimizes the use of videos, e-books, infographics, guides, and other types of content to gain your customer’s attention.
According to Campaign Creator, it is one of the lead generation services that real estate sellers maximize for their sales pipeline. Aside from real estate sellers, other entrepreneurs can also benefit from this strategy. Much like other lead generation tasks, it aims to raise awareness, generate interest, transform that interest into a decision, and then turn it into action.
You can advertise relevant content through SEO, PPC, social media, email blasts, and now, even through social media influencers. To back up your content marketing, make sure your landing page looks credible and ready to convert all these leads into your paying customers.
You can showcase your connections with well-known organizations and reviews from satisfied clients to increase your business’ credibility. After all, these things affect the buying decision of your leads.your site.
Is lead generation effective?
Lead generation is only as effective as your preparation for the whole process. It is only one of the first few steps toward sales success. To complete the closing of sale, you need not only great content and ad campaigns, but also a landing page that offers a smooth user experience.
Proper execution of lead generation processes gets the job done as it results in quality visitors. And quality visitors affect the overall conversion rate.
When you target the right audience, you bring people that are naturally curious and interested about the product or service you are offering. It won't be that difficult to convince them to give your business or product a go.
And since you already have the right audience visiting your page, what's left for you to do is to make sure that your potential clients are sold as soon as they reach your website.
How will your company benefit from lead generation services?
Now that you have all the tips and tricks for generating leads laid out, here are some ways your company can benefit from lead generation services.
- Awareness
Once you start generating leads, it means you are ready to put yourself out there and be known to your target audience. Even without the intent of making them decide, you are putting yourself within their radar. If you have already established your brand and have quite a following, you can maximize lead generation services when you are ready to launch another iteration of your product or service.
- Right Aim
constantly evaluating your target gives you a chance to decide where you want to position your product. This means your lead list criteria is not outdated, which gives you a better opportunity to always hit the right targets.
- Data Enrichment
as you constantly review your target, you continuously build a profile of those who respond positively to your product and those who do not. You can use this data to either pivot your marketing and re-engage non-responsive users or continuously pursue those who prefer to use your product.
- Guide to Improve Product
instead of generating leads on your own, hiring an expert team to provide lead generation services is an exceptional way of assuring quality results and making your internal core team focus on what they should be mainly doing - improving your product.
The lead generation specialists will be the one executing the strategy. All you need to do is to relay your specific goal to them and they will get the job done. Knowing how your audience behaves is your first step towards having an effective campaign.
Having a lot of leads does not necessarily equate to campaign success. What is more important is to have the right quality of leads. Ten quality leads will always be better than 100 poorly targeted leads. Utilize available lead generation services to ensure your campaign’s success.
Want to spend more time focusing and working on your product? Schedule a kick-off call so we can discuss which among our lead generation services is the best fit for your business goal. It’s time to meet the virtual assistant team that will increase your productivity 10x.
